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Six Reasons I Find Blogger Outreach Refreshing
A colleague recently suggested outreaching to media and bloggers has become one and the same, but I disagree. After years in the world of media relations, I’ve found blogger outreach opens new doors,...
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Why Reactive Letters to the Editor Often Get Derailed
Among life’s certainties, negative news follows closely on the heels of death and taxes. This certainty keeps communicators on their toes, as they strive to continuously mitigate the risks for their...
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